Is It Time for a Product Label Refresh? 5 Ways to Test New Product Labels

Is It Time for a Product Label Refresh? 5 Ways to Test New Product Labels

If your product has been on the market for some time but is not performing as you’d hoped, then it might be time to refresh your product label as a way to attract market attention. Here are 5 basic ways to refresh your product label.

New Product Labels

Product label colours

The significance of colours on labels cannot be underestimated as they play an important part in consumer choice. The colour itself is a big decision as different colours are known to trigger different emotions – blue is calming, red is love or anger, orange is energetic, and so on. But in addition to the colour chosen, it’s important to consider the container and product colour for the required visual contrast. If a container is transparent, then the colour of the product might cause the label to lose its impact. Do some competitive analysis and colour research before making a final decision on product labels.

Read more: Colour psychology of labels

Product label legibility

When the product is sitting on a shelf, the label needs to be clear and easily legible, otherwise it will be bypassed. The size of the logo compared with the font is one point of consideration, while the actual font size and type is another. The most important text on the label should be easily visible from a few metres away as this is your one chance to capture the consumers’ attention. Examples are pharmaceutical labels, nursery labels and fresh produce labels.

Product label barcodes

The barcode conveys vital product information via electronic scanners which assist in increasing product security and tracking of the inventory. Many stores also have electronic scanners located at various points for customers to scan barcodes and find out prices and other product information quickly. It’s important that your barcode or QR codes are clear for trouble-free scanning.

Read more: Designing the perfect label

Product label durability

Once a label is placed on a product, it will need to withstand the shipping and stocking process, as well as general weathering and handling. This means that the label adhesive needs to be strong, the sheet stock durable and the ink resistant to humidity and temperature change to prevent smudges. Any label that appears worn will give the impression of an inferior-quality product and might be overlooked by the consumer, so make sure your product label is durable. Examples are lug labels and barcode labels

The five-year-old test of product labels

If you have implemented all four of the above-mentioned label suggestions, then your product should pass the ‘five-year-old test’. Essentially, you can describe your brand to a five-year-old, ask them to go into a store and they should easily be able to locate the product. Ideally, your label needs to be bold and eye-catching so that it stands out in the consumer’s mind and they return – week after week – looking for your product.

Read more: Label trends for 2019

Your product might be the best on the market, but if your label doesn’t reflect this, you’re going to miss out on capturing the consumers’ attention. By liaising with a reputable label supplier, you can be assured of a quality product that matches your brand.

 

It is important to partner with a label manufacturer that understands your industry and what is required in green label production. Rebsons Labels is a leading supplier of labels in South Africa and produce self-adhesive labels for local and international clientele from various industries. For the highest quality labels through either digital printing or various other label printing processes contact Rebsons Labels today to discuss your needs.