QR codes and Barcodes
What is the difference between QR codes and barcodes for your business? So, you’ve done your research and decided that QR codes are the best solution for your marketing campaign. You download an app, set up an account, watch a few tutorials, create a QR code with your logo and URL, run some tests, etc., […]
Craft Gin Labels South Africa
Before we get into the nitty gritty of a great craft gin label, it’s probably important to understand how the craft gin market has evolved in South Africa. It has taken only a few years for gin to have fundamentally changed in the eyes of the consumer. From a hard tac “older persons” drink to […]
Create food labels that consumers can trust
The modern consumer is not only incredibly aware about nutritional benefits of packaged food, but also quick to dismiss brands that underestimate their intelligence. With the food and beverage market as competitive as it is, brands should be cementing loyalty and attracting new customers wherever possible – and often this begins with the food label. […]
What are Self-Adhesive Labels?
Pressure-sensitive or self-adhesive labels are used as a form of packaging to differentiate various products across a range of industries. They are customised to fit differing product shapes, sizes and storage conditions, and are incredibly popular because of their versatile and durable nature. Self-Adhesive labels Types of self-adhesive labels As mentioned, self-adhesive labels are incredibly […]
How Product Labels Drive Customer Loyalty
As a manufacturer you are constantly vying for the attention of consumers and, once you’ve got it, keeping it is just as important, but what should you be focusing on? What will bring you the most return on your investment? It goes without saying that the quality of your product is of the utmost importance, […]