What are Self-Adhesive Labels?

Pressure-sensitive or self-adhesive labels are used as a form of packaging to differentiate various products across a range of industries. They are customised to fit differing product shapes, sizes and storage conditions, and are incredibly popular because of their versatile and durable nature.

Self-Adhesive labels

Types of self-adhesive labels
As mentioned, self-adhesive labels are incredibly versatile and come in a variety of types, all of which are suited to different industries. Here is a look at the various label types that can be found:

  • Water-based: the most common self-adhesive label type, these come in permanent and peelable formats, and are ideal for dry storage. If exposed to moisture, they are likely to be damaged.
  • Hot melt: This is a much more resistant self-adhesive label that is able to retain its position even in moist conditions. These labels will often be used for products that are kept in fridges and freezers.
  • Rubber adhesives: These are sensitive to UV lighting and best used on products that are likely to be stored in darker environments, such as warehouses.
  • Acrylic: These are the perfect reusable self-adhesive labels that are ideal for products that will be handled often. Generally used in the retail sector on products with longer shelf lives.

Read more: Label Trends for 2020

Materials used in self-adhesive labels
The various self-adhesive labels are crafted from a variety of materials ranging in quality. It is important to work with a reputable label provider to ensure the label is both correctly matched to your product type, as well as crafted from superior-quality materials.

1. Adhesive types

– Peelable and ultra-peel use weaker adhesives and can be removed.
– Freezer adhesives which can be used in sub-zero temperatures.
– Marine labels won’t be damaged if submerged in water.
– Security labels use technology to indicate tampering.

2. Face materials

– Paper can be written on and are ideal for schools, offices, home industries and warehouses.
– Polypropylene is relatively low cost using high quality print for the labels.
– Polyester is a strong label which is temperature resistant, suited to industrial applications and medical environments.
– Vinyl is weather-resistant so used outdoors.
– PVC is versatile and durable, often used for custom designs.
– Polyethylene is flexible and is used on ‘squeezable’ bottles such as sauces and toiletries.

3. Release liners

– Coated paper is silicone-coated and used for many mass-produced labels.
– Plastics are used in machine manufacture where labels are applied at high speed.

Uses for self-adhesive labels

The versatile nature of self-adhesive labels means they can be used across a variety of industries. They can be moisture-resistant, weather-resistant, water-proof, tamper-proof, flexible and customisable, making them ideal for many products and professions. Some of the products that use self-adhesive labels include:

– Food products
– Beverages
– Beauty products
– Pharmaceutical products
– Cleaning products
– Office supplies

Read more: 5 ways to test new product labels

If you’re looking for a labelling solution then self-adhesive labels are generally a preferred option. Consult with industry professionals to match the correct label type to your product for maximum brand exposure.

It is important to partner with a label manufacturer that understands your industry and what is required in green label production. Rebsons Labels is a leading supplier of labels in South Africa and produce self-adhesive labels for local and international clientele from various industries. For the highest quality labels through either digital printing or various other label printing processes contact Rebsons Labels today to discuss your needs.

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