How to get your product onto shelves (and sold)
How do you go about getting your merchandise onto a shop shelf and getting the attention of a new customer base? The quality of your product is a given, doing research into what is currently available and the competitiveness of your offering is a reality, but here are some other aspects to consider when making […]
7 Product Packaging Tips to Attract the Consumer
While the content of the product obviously has to appeal to the consumer, about a third of all decision-making is based on the product packaging. That’s a vast number of consumers to attract just on the basis of the packaging so it’s important to get it right. Here are seven tips to keep in mind […]
Types of Nursery Labels
Nursery, horticultural or plant labels are extremely useful identification techniques for all types of flora. They are used in nurseries, conservation areas, farms and domestic gardens as a vibrant addition to the natural environment as well as a useful educational tool and vital marker for plant identification. Plant Labels Flower labels Pot plant labels Tree […]
Labelling trends for 2018
The importance of your label in marketing your product is an established fact and, as much as there are always going to be those methods that have stood the test of time, what was seen as trendy a few years ago could look dated and drab in 2018. Keeping your label on par with the […]
How Product Labels Drive Customer Loyalty
As a manufacturer you are constantly vying for the attention of consumers and, once you’ve got it, keeping it is just as important, but what should you be focusing on? What will bring you the most return on your investment? It goes without saying that the quality of your product is of the utmost importance, […]
When to choose digital label printing
If you’re researching product label printing then you’ll come across two print types – flexographic (or flexo) printing or digital printing. Digital printing is a newer version which has a number of benefits. Here is a guideline of when it’s best to choose digital label printing. Digital Label Printing 1. When you need flexibility of […]
Rebsons Labels introduces Nilpeter Panorama digital printer to S.A
In a first on the African continent, Rebsons Labels has imported the Nilpeter Panorama Digital Printer to South African shores. Finding its new home at the Rebsons Labels headquarters in Selby, Johannesburg, this incredible digital printing machine is revolutionising printing for both label manufacturers and the print and packaging industry. Digital Printing So what can […]
Digital versus offset label printing
Labels are an incredibly effective marketing and information disseminating tool which means the printing selection is an important process. There are currently two main forms of label printing – digital and offset (traditional) which generally uses flexography or ‘flexo’. Label Printing Offset (Traditional) Label Printing Flexography was developed in the early 1900s and, although it […]
Label Companies
A product label is a vital part of a company’s identity, forming an incredible marketing tool that could determine whether a consumer selects one product over a competitor. There are many facets that go into creating this important identifying device. More about Label Companies So let’s start at the beginning, what do label companies actually […]
Rebsons Labels acquires first in Africa
With 57 years of label printing expertise, South African Rebsons Labels, a family-owned business, moves into digital label printing with their investment in the Nilpeter PANORAMA. In 1953, Rebsons Labels purchased their first printing press and started to produce labels – thus becoming a self-adhesive label manufacturing company. Rebsons Labels has moved with the technological […]