Professional label printing vs DIY label printing
When bringing a product to market, there are many factors that need to be considered to ensure you get the right kind of exposure in the right places. One of the top considerations, in terms of overall aesthetic, is the product label you choose. This will include the label type, label material and label design. […]
Cosmetic Label Packaging
When creating a label and packaging for a cosmetic item, aesthetics are obviously an important factor. You want something crisp and clear that attracts your target market, but there is also more than mere aesthetics when designing. Here are some of the best practices for cosmetic label packaging. Best practices for cosmetic label packaging 1. […]
Labels for small containers
As a valuable marketing tool, product labels are being designed with much more innovative methods and techniques. Factors such as label font, colours, messaging and materials are all proving to be effective in attracting consumer attention. But including so many vital product aspects on a small container label means you have to get creative. Here […]
Do’s and don’ts of label design
When it comes to product marketing, label design is one of the most impactful tools at a brand’s disposal. Product labels communicate directly with the customer, and can be the deciding factor between competitor offerings. A simple guide to the do’s and don’ts of label design Unfortunately, this simple yet effective marketing tool is […]
Current food and beverage packaging trends
While the world contends with one of the most far-reaching crises of modern time, we are starting to see the unforeseen impact the COVID-19 pandemic is having across all sectors. From health to socio-economic challenges, nothing is being overlooked, and during this difficult time it’s even more important for brands to be setting themselves apart. […]
Best Food Product Labels
Food and beverage labels serve a number of purposes for the company and consumer, such as marketing, product awareness and vital ingredient listing. What are the best durable label options for food products? Because of the extreme temperatures and constant handling of most food products, the labels need to be durable to ensure they retain […]
Create food labels that consumers can trust
The modern consumer is not only incredibly aware about nutritional benefits of packaged food, but also quick to dismiss brands that underestimate their intelligence. With the food and beverage market as competitive as it is, brands should be cementing loyalty and attracting new customers wherever possible – and often this begins with the food label. […]
What are Self-Adhesive Labels?
Pressure-sensitive or self-adhesive labels are used as a form of packaging to differentiate various products across a range of industries. They are customised to fit differing product shapes, sizes and storage conditions, and are incredibly popular because of their versatile and durable nature. Self-Adhesive labels Types of self-adhesive labels As mentioned, self-adhesive labels are incredibly […]
Is It Time for a Product Label Refresh? 5 Ways to Test New Product Labels
If your product has been on the market for some time but is not performing as you’d hoped, then it might be time to refresh your product label as a way to attract market attention. Here are 5 basic ways to refresh your product label. New Product Labels Product label colours The significance of colours on […]
Do you Really Know What’s in Your Food?
Food Packaging Labels