Are you thinking about getting a specific type of label designed for a new product, but not sure which direction to go in? With so many different label types on the market, it is not always the easiest to choose the best option for your product. This article looks at six labelling options to grab the attention of the consumer.
Thermal labelling is different from most other labels on the market. It uses heat to create the image instead of traditional printing methods. A thermal transfer takes place when heat from the print head heats the thermal paper’s surface. It turns black or red where heated, depending on the temperature. Thermal labelling is best for fast-moving goods as the shelf life of these labels are not that long. Exposure to light can fade the label over time. Thermal labelling is ideal for barcodes, event tickets, coupons, receipts and more.
Pressure-sensitive labels are like stickers and are relatively easy to use. They are stuck on the packaging and, therefore, a popular option. Pressure-sensitive labelling consists of paper, film, or foil. They are easy to apply as you don’t require any heat, glue, or water in the application process. Apply it by hand or machine. It is a good option for bottles, jars, and even tubes.
A label that has become much more prominent over recent years is the reseal label. As the name implies, reseal labels stay sticky and reseal products after opening. You often find them on products such as wet wipes, confidential documentation, and more. A reseal label is a great way to communicate additional information to the customer as they can peel away the original sticker to read more underneath. One of the famous chocolate brands even uses reseal technology on their chocolate wrappers.
Dry peel labelling
This type of labelling is brilliant for promotional purposes where the customer removes a sticker to reveal more information underneath the surface. Dry peel labels release easily due to a transparent lower layer. Use them to draw the attention of customers, hide unique competition codes. Unlike reseal labels, they are not re-sealable once peeled.
The above labelling options are just a few options available on the market. There is a lot to consider when choosing the best label option for your product. Rebsons will assist you with all your labelling needs, no matter how big or small. Feel free to contact us today to chat with a friendly advisor for expert advice, quality work and quick service.