What you need to know about QR labels for products
The convergence of digital and print space is opening up so many avenues for business in terms of enhanced consumer experience and engagement. One area where this is immediately evident is the creation of QR codes as product labels. Here’s a look at the benefit of this new digital revolution.
What is a QR code?
A QR (quick response) code is a two-dimensional barcode that consists of a matrix of dots. These are then scanned using a QR scanner or smartphone which will convert the dots within the code into a string of numbers or characters, thereby providing the reader with useful data. They can contain up to 4 200 alphanumeric characters which is letters, numbers, and characters.
What information can a QR code contain?
A QR code is an invaluable asset, in terms of product labelling, as it’s able to reduce a vast amount of information onto one small label. This gives consumers direct access to:
1. Promotions and discounts
Using a QR product label, you can insert a link that directs consumers to a discount coupon that can be used to buy a specific product, or you can actually attach a PDF or image within your QR code. Another innovative solution is to gift free music downloads through the QR code inside the wrapping of a CD, music players/systems, DVD or iPod.
2. Informative videos
Through your QR label, you can actually share YouTube videos which explain how to use the product, necessary product information, or any other how-to content you prefer.
3. Company contact information
The QR label can be scanned to access valuable information related to the company, including geotagging, website links, social media links, email and contact numbers.
4. WiFi access
Embedded in your QR label could be access to your business WiFi password which can be scanned by customers using your establishment. This is simpler than having to give out and remember a password, and can be changed as often as needed.
5. Ingredient details
Consumers are very conscious about product ingredients, and it’s not always possible to include everything on one label. That’s where a QR label is so useful – you can direct them to the origins of all the product ingredients, as well as sharing useful information such as detailed recipes for increased value add.
What are the benefits of QR labels?
QR labels have become widely used across various industries as an effective form of customer communication. If you’re not yet convinced, here’s a look at the benefits of QR labels for your business:
– Extensive, cost-effective coverage
Because the QR label can be placed prominently on your product packaging, you’re able to reach a wider audience with minimal costs.
– Product tracking
Using your QR labels, you’re actually able to track which stores, markets and dealers are performing better in terms of sales.
– Business growth
By capturing the data related to product sales through QR code tracking, you can make more informed business decisions.
– Marketing potential
This information can also be factored into your marketing plan, with a much more effective marketing strategy rolled out to target specific audiences using your products.
– Quick and easy
Consumers don’t want to waste time calling businesses, and almost everyone has access to a smartphone. This makes scanning the QR label fast and easy for everyone.
– Maximise space
With QR labels, you’re able to fit so much more on your product, without making the labelling too cluttered or unappealing.
How to place QR labels on packages
If you’ve decided to use QR labels on your packages, then there are just a few things you will need to remember for effective reach. These include:
• Colour: Upgraded QR labels allow you to custom-design your QR codes with a bit of colour.
• Call-to-action: Include a call-to-action so your consumers are encouraged to scan the QR code.
• Placement: The QR cade must be easily visible on the product label.
• Size: The QR code should be at least 2x2cm – any smaller could impact the scanning.
• Material: The quality of labelling material is important as those that reflect too much light impact scanning.
With industry experts like Rebsons Labels, you can enjoy all the benefits of QR labels. Make the most of your product labelling by avoiding common mistakes and choosing a quality supplier the first time around!