A QR code is an invaluable asset, in terms of product labelling, as it’s able to reduce a vast amount of information onto one small label. This gives consumers direct access to:
- Promotions and discounts
- Informative videos
- Company contact information
- WiFi access
- Ingredient details
QR Product Labels
QR product labels have become widely used across various industries and products as an effective form of customer communication.
– Extensive, cost-effective coverage
Because the QR label can be placed prominently on your product packaging, you’re able to reach a wider audience with minimal costs.
– Product tracking
Using your QR labels, you’re actually able to track which stores, markets and dealers are performing better in terms of sales.
– Business growth
By capturing the data related to product sales through QR code tracking, you can make more informed business decisions.
– Marketing potential
This information can also be factored into your marketing plan, with a much more effective marketing strategy rolled out to target specific audiences using your products.
– Quick and easy
Consumers don’t want to waste time calling businesses, and almost everyone has access to a smartphone. This makes scanning the QR label fast and easy for everyone.
– Maximise space
With QR labels, you’re able to fit so much more on your product, without making the labelling too cluttered or unappealing.
QR labels on packages
If you’ve decided to use QR labels on your products, then there are just a few things you will need to remember for effective reach. These include:
• Colour: Upgraded QR labels allow you to custom-design your QR codes with a bit of colour.
• Call-to-action: Include a call-to-action so your consumers are encouraged to scan the QR code.
• Placement: The QR cade must be easily visible on the product label.
• Size: The QR code should be at least 2x2cm – any smaller could impact the scanning.
• Material: The quality of labelling material is important as those that reflect too much light impact scanning.