QR Codes – How they are transforming packaging
QR code labels allow packaging to do far more without trying to squeeze an entire website onto the back of a bottle. Product packaging used to have one fairly straightforward job: protect the product and look good on the shelf. Today, packaging is expected to do considerably more. It must inform customers, build trust, support […]
Limited Edition Packaging: How Brands Use Scarcity to Drive Sales
Creating Excitement, Urgency and Stronger Brand Connections Walk through any supermarket, liquor store or retail outlet and you’ll quickly notice certain products that stand out from the rest. Whether it’s a FIFA World Cup beer label, a Springbok Rugby energy drink, a breast cancer awareness campaign, or a collector’s edition wine bottle, limited edition packaging […]
9 Label and packaging trends in 2021
When it comes to trend forecasting, there’s no doubt that the ongoing pandemic has severely impacted how consumers react to brands, and how they prioritise purchases. In terms of label and packaging trends, we’re seeing an overriding desire for bold statements that say it like it is. We’re past the stage of being manipulated and […]
Professional label printing vs DIY label printing
When bringing a product to market, there are many factors that need to be considered to ensure you get the right kind of exposure in the right places. One of the top considerations, in terms of overall aesthetic, is the product label you choose. This will include the label type, label material and label design. […]