What is the difference between QR codes and barcodes for your business? So, you’ve done your research and decided that QR codes are the best solution for your marketing campaign. You download an app, set up an account, watch a…
A perfect place to start is to develop a visual identity for your company. Make sure you decide on your brand’s voice, writing style, logos, typeface, and colours before venturing into designing individual labels. You have to have an idea…
In the fast-growing craft beer industry making your brew stand out is a challenge that starts on the shelf, and to start that journey you need to identify your brews character, as well as who you are targeting and what…
Before we get into the nitty gritty of a great craft gin label, it’s probably important to understand how the craft gin market has evolved in South Africa. It has taken only a few years for gin to have fundamentally…
What you need to know about QR labels for products The convergence of digital and print space is opening up so many avenues for business in terms of enhanced consumer experience and engagement. One area where this is immediately evident…
The coffee industry has expanded exponentially the past few years with coffee lovers becoming much more discerning about their preferred home brew. From the straight-forward ‘black or what?’, ‘sugar or none?’, we’ve entered a realm of latte? Cappuccino? Americano? Espresso?…
We love feeling beautiful and surrounding ourselves with beautiful things. Cosmetics represent beauty and manufacturers need to make sure that they epitomise this. Your cosmetics label needs to be striking to stand out from its competitors, with the right words…
Labelling your product is one of the most important areas of your marketing strategy. Your product label needs to be effective, useful and grab the consumer’s attention almost immediately. So how can this be done? Here is a short video…
Product label design is an intricate process that requires many facets – correct text content and style, captivating colour, material quality and imagery. All of these need to work together to effectively translate your brand message and capture a loyal…
One of a brand’s most iconic marketing elements is the label on the product. A poorly designed label, illegible font and unclear logo can easily dissuade a consumer in a matter of seconds. It’s essential that a product display a…