The coffee industry has expanded exponentially the past few years with coffee lovers becoming much more discerning about their preferred home brew. From the straight-forward ‘black or what?’, ‘sugar or none?’, we’ve entered a realm of latte? Cappuccino? Americano? Espresso?…
We love feeling beautiful and surrounding ourselves with beautiful things. Cosmetics represent beauty and manufacturers need to make sure that they epitomise this. Your cosmetics label needs to be striking to stand out from its competitors, with the right words…
Product label design is an intricate process that requires many facets – correct text content and style, captivating colour, material quality and imagery. All of these need to work together to effectively translate your brand message and capture a loyal…
One of a brand’s most iconic marketing elements is the label on the product. A poorly designed label, illegible font and unclear logo can easily dissuade a consumer in a matter of seconds. It’s essential that a product display a…
When it comes to trend forecasting, there’s no doubt that the ongoing pandemic has severely impacted how consumers react to brands, and how they prioritise purchases. In terms of label and packaging trends, we’re seeing an overriding desire for bold…
When bringing a product to market, there are many factors that need to be considered to ensure you get the right kind of exposure in the right places. One of the top considerations, in terms of overall aesthetic, is the…
When creating a label and packaging for a cosmetic item, aesthetics are obviously an important factor. You want something crisp and clear that attracts your target market, but there is also more than mere aesthetics when designing. Here are some…
As a valuable marketing tool, product labels are being designed with much more innovative methods and techniques. Factors such as label font, colours, messaging and materials are all proving to be effective in attracting consumer attention. But including so many…
Product label design is an intricate process that requires many facets – correct text content and style, captivating colour, material quality and imagery. All of these need to work together to effectively translate your brand message and capture a loyal…
With the pervasive nature of social media in consumer culture, consumer awareness is at an all-time high and this means suppliers need to label all products carefully. Sustainability is becoming a key ingredient when putting together a consumer-friendly product so…