When creating a label and packaging for a cosmetic item, aesthetics are obviously an important factor. You want something crisp and clear that attracts your target market, but there is also more than mere aesthetics when designing. Here are some of the best practices for cosmetic label packaging.
Best practices for cosmetic label packaging
1. What do you include on a cosmetic label?
Make sure you research exactly what information you will need to include on the cosmetic label, so that you’re in line with all necessary regulations. Then make sure all the information included is correct. Typically, a cosmetic label will include:
- Identity statement explaining what the product is used for;
- Content statement including weight or numerical count;
- Business details including address;
- Distributor statement that outlines ‘distributed by’ or ‘manufactured by’;
- List of materials in the product;
- Warnings and cautions about potentially hazardous products; and
- Ingredient list.
2. What are the unique selling points (USPs)?
It’s important to set your cosmetic label apart by including any USPs on the label itself, either through wording or an approved logo. This could include:
- Organic
- Vegan
- Cruelty-free
- Alcohol-free
- Hypoallergenic
3. What container type do you need?
In terms of product packaging, it will obviously depend on what type of cosmetic product you’re selling. Containers come in different shapes and sizes, which will determine your cosmetic label type as well. Some of the typical cosmetic packages include:
- Airless bottles
- Pumps
- Sprayers
- Jars
- Palettes
- Packets
- Tubes
- Droppers
- Compacts
4. Use specialised labels
Because the cosmetic industry is considered high-end, and there is so much competition, it’s best to opt for a label that depicts the quality of the product being sold. There are several useful labelling techniques that can be incorporated to give a cosmetic label the edge.
- Double-sided labels – This is great for clear liquid products as the information can be read through the container. This creates another dimension to the packaging and also maximises on space.
- Embossed labels – This is a way to raise certain aspects of the label, providing a tactile 3D sense to the product.
- Waterproof labels – For cosmetic products such as cleansers that require water, it’s important that the label is waterproof and won’t wear away.
- Hand tags – When you can’t fit all the necessary information on the label, hand tags are an attractive and practical solution.
- Hot foil stamping – This is a gold or silver stamp on the label that adds style and highlights valuable product information.
5. Who is your target customer?
The biggest factor to include when designing a cosmetic label and packaging is analysing who the target customer is. This will determine the product messaging, which informs the packaging selection and label style. This captures the essence of your product.
Work with a highly-regarded labelling and packaging company that specialises in the cosmetic industry to ensure you are bringing the best possible product to market. When it comes to labelling and packaging, there is no room for error.
For the highest quality product labels including manufacturing of Self-Adhesive Labels, Food Labels, Pharmaceutical Labels and Printed Labels through either digital label printing or traditional label printing contact Rebsons Labels today to discuss your needs.
