When it comes to trend forecasting, there’s no doubt that the ongoing pandemic has severely impacted how consumers react to brands, and how they prioritise
When bringing a product to market, there are many factors that need to be considered to ensure you get the right kind of exposure in
When creating a label and packaging for a cosmetic item, aesthetics are obviously an important factor. You want something crisp and clear that attracts your
As a valuable marketing tool, product labels are being designed with much more innovative methods and techniques. Factors such as label font, colours, messaging and
When it comes to product marketing, label design is one of the most impactful tools at a brand’s disposal. Product labels communicate directly with the
While the world contends with one of the most far-reaching crises of modern time, we are starting to see the unforeseen impact the COVID-19 pandemic
Food and beverage labels serve a number of purposes for the company and consumer, such as marketing, product awareness and vital ingredient listing. What are
The modern consumer is not only incredibly aware about nutritional benefits of packaged food, but also quick to dismiss brands that underestimate their intelligence. With
Pressure-sensitive or self-adhesive labels are used as a form of packaging to differentiate various products across a range of industries. They are customised to fit
When it comes to making your brand stand out in 2020, one of the most visually effective ways is through a unique product label. The
South Africa has a long tradition of creating truly unique flavours for home-crafted beers and wines, and the recent rise of the craft beer market
Big ones, small ones, round or flat, long tube, short tube, choose a cap, opt for a nozzle, light weight and easy to use, these
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